Marketing products with your affiliate code implanted in the hyperlink has been about for a decade or more, but it is even more common now than ever before. The principle, in a nut shell for those who are not already aware, is that the distributor of the item supplies the marketer with a link to a product and within that link is a unique reference code which indicates the marketer. If your link is clicked and a transaction is completed, then the marketer gets paid.
With all the millions of new surfers coming on line every week, there is guaranteed to be a percentage that is hoping to make some money on the side. And why not?
So, how can you go about making money from affiliate marketing? Well, there are a number of different models of affiliate marketing and it would be wise if you acquaint yourself with them first.
When you have heard of the various types of affiliate marketing below, you will be in a better position to work out which one suits you and your web site or technique.
Pay Per Click (PPC) is popular with merchants and affiliates alike. This takes a lot of trust on behalf of both parties. The distributor has to believe that the visits are authentic and the marketer has to believe that he will get paid for every visitor. Google’s Adsense is a great example of PPC.
Pay Per Performance (PPF) is more popular with distributors than affiliates, because they do not get rewarded unless a specific action is taken by the visitor. There are essentially two distinctive varieties of PPF:
Pay Per Sale (PPS), ie the marketer does not get rewarded unless the merchant sells something and Pay Per Lead (PPL) where you do not get paid unless your visitor gives over his email address
These are the most prevalent models of advertising preferred by those paying, because they only pay for what they get, but they are least preferred by marketers because you can finish up doing a great deal of work for no money.
Then there are variations built into these basic forms of affiliate marketing.
Multi-Tier Affiliate Marketing is where you, the marketer, the first affiliate in your line or marketing team can make sales, as above, but if you recruit others to do the same, they will be positioned in your ‘downline’ and you will get a percentage of every sale that they make too. This can go many levels deep, but the percentage you earn will reduce also. It is a huge incentive to the beginner, but these plans are usually very difficult to make work.
Recurring Payment Schemes normally involve subscriptions, but they can also relate to sales completed by your former customers months or years later. This is only fair as you obtained the client in the first place. In fact, the system depends on cookies.
When your customer makes the first purchase a cookie with your ID will be placed on his computer. When he returns, the distributor will look for the cookie to see if the sale should ascribed to anyone. So far so good, but what if the person has erased his cookies, like I do every day?
Owen Jones, the author of this article writes on quite a few subjects, but is currently concerned with Affiliate Article Marketing. If you would like to know more or check out some great offers, please go to our website at The Best Sales And Marketing Strategy.
