You may not realize it, but the things which will make you a trustworthy Expert will also help you with your SEO
That may enhance your natural ranking with Google
that will help people searching for your product find you in the head of the search rankings
Which makes them think of you as a Trusted Expert!
See how that works?
If you want to be a trusted Expert ( and naturally you do ) you need to be all over SEO. Thats because folk inherently trust natural search results more than PPC ads when they do a search.
Why?
It does not matter what the logical truth is, its the visceral emotional response ( Iam such a genius for knowing that huge word ) that counts, and gets folks to take action. So, if you would like to be considered a trusted Expert in a certain niche, then you need to rank well in your target keywords.
you can expect this post to be full of SEO tips and tricks, but what you do not realize is that youve already been doing a lot already to improve your SEO, if youve been doing all the things that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff
- Your blog. Google and the other search engines loves them some blogs. Every time you post, you improve your credibility and your standing with Google. Blogs are also a way to target new keywords a good blog post with the proper keyword saturation ( 2-5% ) can bring you in a large amount of new folks if targeted in the correct way.
- your internet press room. Again, Google loves anything that provides fresh content, and you are going to be posting each single promotional release you send out ( and again, you are sending publicity releases out now, right? ) This is especially important because the online press release services only keep your publicity releases indexed for a little while. Anyone looking on the terms you used in those promotional releases after that time will be directed to your online press room / latest news area. And if you do not have an area for your publicity releases, then theyll end upat someone elses websites.
outside your Trusted Expert content, there are a loads of basic technical things you must be doing to boost your SEO.
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Use a robots.txt file.
- Check for broken links and images (Google hates errors)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Have a Google friendly site map and submit it to the google webmaster tools.
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Have your main keyword in an h1 tag (only once)
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
There are a lot of other tricks to improve your SEO, but this is a good place to start. Like many things about being a reliable Expert, it all comes back to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it less complicated for folks to find you, which helps them to see you as a trustworthy Expert.
Funny how reciprocal that is well I suspect so anyway kind of.
learn more about becoming a trusted expert and how you can Make Money Online.




