“Kitchen” of creation of large Internet projects, as a rule, is known a little. For this reason it is difficult enough to dare at starting to develop on the Internet the business. Whether all valid is so difficult? Let’s consider as an example the key moments of creation of Internet shop.
First, this is one of the most fashionable directions of Internet activity of our population (unfortunately, not as buyers), secondly, serious shop can comprise elements of search engines and information resources exists as a simple show-window of price-lists and are a trading portal. In general, this is difficult enough and inconsistent formation.
However, at all discrepancy the main task is formulated simply: on the Internet it is necessary to publish a certain catalog of the goods and to receive the notice on intention of the client to get these or those goods. After that to find the goods in a warehouse or at the foreign supplier, to deliver it to client and to receive money.
The Internet in this case is used as a way of delivery of the information to the potential client and reception of the information on his intentions. The first step is, of course, creation of the competent and accurately classified catalog of the goods. Unfortunately, we have service of similar catalogs when it is possible to buy simply from the specialized company the catalog of the goods with correct structure, it isn’t developed by descriptions and the photos yet, therefore it is necessary to do all most.
To some extent the catalog structure will affect site structure. Correctness of placing of the goods according to the commodity nomenclature accepted in branch doesn’t guarantee convenience of search to clients. By site working out it is necessary to consider the representations which have developed at your audience about classification of the goods of this group.
Certainly, the site structure isn’t limited to commodity categories – information sections about shop, the help in navigation and purchase are necessary, every possible “advisers” and “prompters” are that service which client expects to receive coming on a shop site. In computer shop “Megashop” the on-line collector of the computer (www.megashop.ru) is created: the client directly on a site can collect from separate completing that model which is required and to order it.
Serious enough thing is a forum of buyers. Today not all shops risk to get it for themselves. But on “Kenge” (www.kenga.ru), for example, it has been from the very beginning decided to create and support a forum. Unfortunately, features of consumer psychology are that from hundred adequately served, only one will express gratitude, and from ten buyers who didn’t manage to be served without the problems, all ten will tell any muck. But it is necessary to be reconciled with it: visitors should see an open position of administration.
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