Some copywriters are beginning to sell goods and communicate with customers by themselves. They try to understand what makes an impression on buyers and what makes them indifferent. Hence it is clear why in 1960 the average selling advertising took 72 days on creation.
In fact writing advertising materials can be referred to many other people, not just copywriters. I mean writers and even scientists. Any way the text is merely the final stage of the creative process. But any way copywriting is odd one out.
Let me give you one curious definition of copywriting. Let’s imagine that you are a manufacturer. Your advertising is not effective, your sales are falling. And everything depends on advertising now. Your future depends on this, the future of your family, the future of employees’ families also depend on this. And then you come to my office and talk to me. So, what would you like? Would you like to use a genius of the text? Do you need a new masterpiece in the advertising art? You need sophisticated advertising for your product. In fact you need to stop this painful falling. I mean falling of your sales.
I remember these words all the time. I listen to these words of gratitude from different clients whom I helped to solve their business problems. I should say that it’s a real pleasure for me to solve such problems because copywriting is my hobby.
Anyone who wants to devote his life to copywriting, should take for granted the following things from the outset. Copywriting is part of the economy, commerce, business, and it’s not a sort of fiction. Unfortunately, as a result of the so-called “creative revolution’” many copywriters forgot about it. They are like a well-known American journalist Bob Garfield, who writes about advertising: “You are not an artist, you’re a businessman. In your function does not include the study of the unknown things then you should find a way to send a message to the customer.”
The effectiveness of this communication is measured not by how someone likes it, and what competitive prizes have been received, as some guys believe, but only increased sales can be important and nothing else. In pre-computer days copywriters in the U.S were called “sellers for a typewriter.” Indeed, a copywriter is a “seller”. But a salesman at the store sells, gazing into the eyes of the buyer, and seeing his reaction. A copywriter sells directly to thousands of customers, not seeing them. A seller uses his spoken words while a copywriter uses written words. It goes without saying that selling through the written words not seeing the buyer is hundred times harder! But any way it’s possible to do this. And many copywriters around the world succeed with this. Perhaps you can do this too.
These days world crisis has resulted in loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a truly unique chance to make one’s living. If you have no business idea or you are looking for something to start from, try article distribution.
If you are good at article writing, it can change into your regular job. It is fortunate that the online technologies offer many possibilities to earn. Use Google and other search engines to look for “article submission“. You will discover many sites accepting and even paying for article submission.
Visit social networks and forums and review topics which are respective to this. It is also useful to sign up for the RSS on this blog as it will help to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.