N.B. This is the author’s twelfth teleseminar report from the “Seminars using the Experts” series hosted by Hilary Stewardson.
Based in Atlanta, Georgia, article marketing specialist Jeff Herring has used the strength of words to build an information empire. His resume includes a nationally syndicated column, various telecourses and coaching programs, as well as course their own traffic generating articles. Jeff specializes in live, café-style video recordings and is a powerful proponent of audio-visual promotion of writing services.
The Accidental Internet Marketer?
In the previous life, Herring developed a thriving family therapy practice over two decades. Just how does an effective marriage therapist/relationship coach migrate to the forefront of Internet Marketing? In Jeff’s case, the seed was planted in 1994 having a first look online while writing his newspaper column. In 2005, he chose to bundle collections of his columns then sell them in e-book form. Initial success whetted his e-commerce appetite, and Herring proceeded to systematize a ready-made subscriber list to provide motivational quotes. A few months later, after establishing his first websites, Jeff became a full-time Internet Marketer and has never looked back.
Jealously Guarding Your Own Voice.
Consider Herring’s clever play on words that reveal his philosophy:
“Write with your mouth, not with your hands.”
Jeff says NO to personal label rights (PLR) articles, because of mass duplication and their general insufficient quality and relevance. By succumbing to recycled articles, you lose your voice and are not credible with prospects and customers anymore.
Does exactly the same affect outsourcing; i.e., ghostwriting (a.k.a. writing in another person’s voice)? Herring agrees that outsourcing is acceptable when you are no expert in the chosen topic, but highlights the inherent risk of abandoning original, personal work.
Jeff Herring agrees that people can use article marketing they are driving readers to affiliate websites. However, at some point you need to look beyond other people’s products and claim full ownership of your words. In the end, you’re doing all this work writing articles – why not promote yourself first?
Common Mistakes, Pitfalls of New Article Marketers.
Being a proficient article marketer like Jeff Herring takes practice, as well as avoiding some traps:
* Procrastination
* Belief you don’t have anything worth saying; lack of writing confidence and self-esteem.
* Trying to say too much at the same time.
* Listening to the wrong people.
* Going on a buying frenzy for article generators, submission software, external aids, etc.
* Word count hang-up, especially in the low-end (250 words).
To create writing topics, Jeff Herring recommends that you create “Tips” articles, in which you enumerate 7 ways to solve a specific problem. Then, take each tip and make up a more specific article. As a result, one topic will allows you to create a total of 8 articles.
A perceived weakness often cited by beginners – that their article category is too crowded – in fact indicates its great potential. Competitors, potential customers, social networkers, and joint venture seekers are all looking for quality writers, the next superstar.
Spreading your Articles towards the World.
Jeff Herring believes that article marketing is the greatest “free” way to create traffic. However, truly being a great writer isn’t enough. Your ultimate goal would be to plant “Evergreen” articles, articles which will drive traffic to your sites over and over again automatically. So, you must have a solid, systematic article submission strategy. Jeff offers an article submission hierarchy to follow along with:
1. The very best 1-2 article directories.
2. Other top article directories.
3. Niche article directories.
4. Your own article directory or blog.
Jeff Herring’s 3 Power P’s.
Every article marketer wants the winning elements that will result in a life-changing breakthrough. In short, we need:
1. Prospects: Targeted traffic generation via articles to obtain eyeballs before your website. Now the choice is yours to encourage action!
2. Publicity: High page rankings (PR), ideally page one of Google for your keywords and key phrases.
3. Profits: Money is excellent and justifies your hard work. However you will find other indirect (i.e. back links) and direct (e.g. article repurposing) advantages of posting a stable stream of quality articles.
How to Make More Money from an Article than a Book.
At first glance, it might appear far fetched that individual articles could be a catalyst for recurring income. Yet, consider some of the possibilities:
* Converting a 7 Tips article into a 7-part autoresponder or e-course.
* Creating video and/or audio articles from the written word.
* Teleseminar series based on article tips.
In addition, think about the possibilities from combining article marketing and joint ventures. Many top entrepreneurs swap lists and cross promote. To create such alliances work for you personally, look for individuals in your niche – not necessarily heavy hitters – that are doing similar things and share your marketing outlook.
To work once and get paid over an over again, you have to optimize each a part of an article, i.e.:
* Title: Begin with keywords that highlight the benefits of your article towards the reader.
* Body: Manageable chunks of information that engage readers and then leave them wanting more.
* Resource Box: Make the most of your audience’s heightened sense of awareness to advertise yourself. Should flow easily from your conclusion and never feel apart from the article body.
Conclusion.
Writing is really a basic communication skill that is cultivated from the essence of the personality. The beauty of article marketing is based on its simplicity, no matter what technological advances are in store for that world. Jeff Herring embraces Internet technology, but hasn’t forgotten the essence of being successful – making things simple.
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