There is certainly a huge amount of hype inside the SEO industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40′s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes SEO can be technical but only usually when you got it drastically wrong at the beginning – your website that is. If you did not engage a good Search engine optimisation advisor to supply you with the run down Before you decide to start building then you most definitely wound up with a website pierced with a trillion Search engine optimization holes. These websites normally takes some fixing for sure. The majority of web designers know nothing with regards to Search engine optimisation and what they do know they infrequently implement simply because they are certainly not requested to by you! Not hiring a great Search engine optimisation consultant is like developing a three storey house without using an architect and engineer and expecting the contractor to get it right – no way.
I encounter a good Search engine optimisation site once in every 100 internet sites. This is a very poor track record for web-developers. Every other single website is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some colorful pros to this piece I guess I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google makes use of back-links a lot at the moment to judge a internet sites popularity. However, it’s now a breeze to generate back links of high quality in large amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people’s ranking will probably come crashing to the floor overnight.
On the other hand, Google always wants QUALITY content – the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will usually flourish no matter what twists and turns Google puts its search engine algorithms through.
Never ever forget that content is king inside the SEO jungle. Ignore at your peril.
We battled to get content material on clients websites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimisation optimised as well.
Your content delivery engines needs to be well tuned
Don’t imagine that you can just add content to a web-site and miss out on the platform you might be adding it to. Google wants to ensure that the content material is not just the best for the search phrase requested, but it also gives one of the best user experience. So ensure you cross your T’s and dot your SEO eyes when it comes to making certain your site delivers the very best experience such as performing these :
Make sure your server is fast – Google not too long ago added this one – upgrade today if it takes too long to load your internet pages
Make certain ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page – the more the better for Google
Make sure that if you are using a Content management system that the URL’s are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at least add a blog attached to your website – this helps a whole lot
When you next renew your domain, renew for at least 3 years – after all longevity shows maturity and improves trust
Inbound links and more back-links
And of course do not stop back-linking. Right now it is the powerhouse for Search engine optimization but don’t rely on this for the long term.
So I hope this has helped ‘de-hype’ a few of the SEO resources available and helped you along the SEO highway a bit further.
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