Although many people have been using article marketing as an SEO (search engine optimisation) technique for a long time, these days there are quite a few people who are claiming it is no longer effective. But the reality is that if you want to build links to your site, article marketing can be very effective.
What is Article Marketing
What is meant by article marketing is the practice of writing articles about a certain topic and then submitting these articles to the various directories.
The advantage of article marketing is that it allows you to place a link to your website in a resource box at the bottom of the article. The quality of your back link is much more important than the number of links that you have. Thankfully, links from article directories are considered good.
With article marketing, other people can take your articles and place them on their site provided of course that they keep the resource box intact. So this means you could get even more back links to your site. The more of these links that you get to your website, the more chance you have of getting a higher search engine ranking.
The Downside of Article Marketing
Article marketing can be effective, however it could harm your website if you do too much of it. This means that your rankings could be harmed if you over do things. Using software to submit your articles to thousands of directories is not a wise move. It is far better to use manual submissions.
Article marketing can be a very effective form of SEO especially if you use other techniques as well. Adding regular, fresh content to your own site is also a great idea.
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