Postcard marketing is a easy and effective marketing strategy, you truly can make some serious cash marketing with postcards. When marketing with postcards it doesn’t matter how glossy are glamorous you postcards look, it is all about the headline that catches their attention.
The most important part of the postcard is the headline. Not everyone will read your postcards. Sometimes the more fancy it they are, the more the opportunity looks like a scam. If you are paying a $1 for this glossy and fancy postcard and it didn’t grab their attention you will lost a lot of money.
Just imagine if you did a 1k mailing and got no results, you would probably be pretty ticked off. That is why I market with basic card stock paper. The postcards cost about 5 cents a piece, and if they threw it away, oh well.
Always test your marketing, it is good to see what is working and what is not. Do a campaign with different headlines so you can do test splits. To see which ones are doing better. Also use a auto responder and capture page to track all of your campaigns, all you need is a basic capture page.
You will use the auto responder to do follow ups on your prospects. You should see some good opt ins numbers if you have been testing your campaigns. With the industry average for postcard response rate being 1-3% you can easy calculate the amount of opt ins you should see.
Once you stat getting opt ins, your auto responder will began to go to work for you sending them follow up messages. Just let your auto responder drip on them and eventually they will buy. I love marketing with postcards because when you sign up someone and you tell them that you are marketing with postcards it is easy for them to duplicate.
You don’t have to start off with large postcard campaigns, you can do a few hundred weekly as long as you stay consistent. Never put a lot of information on your postcards, just put enough on their to get them curious. You also can get more information here to understand more about postcard marketing.
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