Social media management is one of the fastest growing positions in the internet industry. Social media and online community management are important functions in today’s hyper-connected business world. Social media management and having a good social media agency are critical to a company’s success. “Vitrue” is a leading social and online marketing platform that is offering the first industry award to praise social media community managers. The “Vitrue Community Manager of the Year” award was created to showcase the best social media community managers from around the country.
The popularity of this award is an indication of the importance the internet industry stamps on social media management across businesses of all sizes. The “Vitrue Community Manager of the Year” award will recognize and celebrate the great work being done by the fastest growing, most in-demand position in all of social network marketing. The limelight on community managers will last all year and culminate with the “Community Manager of the Year” award on January 23, 2013. The award website and Facebook page will serve as the submission destination page as well as an educational resource. The website will feature daily content contributed by industry experts and award participants.
Community managers can nominate themselves or be nominated by a co-worker at vitrue.com/community-manager-of-the-year. The moderators define a community manager as someone who spends at least fifty percent of their workday managing, creating content for, moderating, posting, or analyzing social streams for brands, companies, or organizations. Qualified competitors will download a Q&A sheet that needs to be filled out and returned by October 1, 2012. Questions will consist of strategy, best practices, theories, opinions, real-world scenarios, professional information and social marketing philosophy questions. Then the qualified entrants will immediately receive the Vitrue Social Marketing Strategy Kit 2012.
The nominations will first be judged by the responses from the Q&A. After that the finalists will be judged fifty percent by fan support via the “Vitrue tabs voting module” and fifty percent by a professional panel of judges. Three finalists will be awarded a trip to Las Vegas to attend the “Vitrue School for the Socially Gifted” in November. The award includes hotel, airfare, meals, and event activities. Finalists will hear from social marketing’s most renowned industry leaders as well as many of the world’s largest brands on leadership insights, strategies and best practices. Each finalist will also be recognized at the event with their own video feature. The winner of the “Vitrue Community Manager of the Year” award will also receive, in addition to notoriety within the industry, their choice of iPad or iPhone, a three month trial to the Vitrue SRM 3.0 platform, and a community manager survival kit filled with additional awards and surprises.
A competition like this is long overdue. Social media managers have been at the center of online marketing and online community organization for years. This job is frequently underestimated and overlooked in the professional world. But it requires drive, industry knowledge, creativity, and ingenuity that deserves to be recognized. Social media managers will be grateful and appreciative that their hard work is finally being recognized by their peers.
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