Social bookmarking software, by my definition, is any software designed to get your sites more social bookmarks. Through social bookmarking, you can get natural traffic and higher search engine rankings through the backlinks created. But it can also cause you problems, such as losing your bookmark accounts, or worse, getting your site de-listed by the search engines.
The best way to get bookmarks is the old fashioned way, by real people bookmarking your site because they like it. So the best software you can have is one that makes that process easy for the human visitor by including sharing options on your site and blog posts. If it’s easy for them to bookmark your site, chances go way up that they’ll do it. Obviously, if your site isn’t any good, nobody will have a reason to bookmark it, so make sure you are providing great value to your visitors or you’re wasting your time.
The next best form of social bookmarking is personal bookmarking. This doesn’t even require software, you just have to develop the habit of bookmarking sites socially rather than on your own private browser. As long as you are bookmarking a variety of things, you can also bookmark your own sites and blog posts, and get those precious backlinks and natural visitors in a very safe and easy way.
The next level of social bookmarking software is what I would call commercial solutions. There are basically two types, the first being software in which you create hundreds of fake accounts and set up bookmarking automation, and the second being an online service that connects hundreds, or even thousands, of real people into a large “coop” in order to bookmark each others stuff.
Of the two, I prefer the second method, as it provides more natural bookmarks from real people. The first type is tedious, risky, and frankly, a pain in the neck.
So my recommendations are to install sharing options on all your sites and blog posts, develop the habit of bookmarking everything personally, and find a service in which real people bookmark your stuff, and you bookmark theirs. These methods are safe, effective, and will get great results over time.
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