Before I start this article and to make sure you get the most from it, be sure to read the first to parts in this series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Following-up can be an acquired or innate skill that comes naturally to some and for others is a skill that takes time to develop over the course of their career. The Importance of follow-up in your business is huge because this is where the application of your skills and your ability to deliver the product/service become evident.
One of the huge benefits of having an internet marketing promotion business is the ability to automate your follow-ups with virtual assistants. Every time someone contacts you for information about your business, simply add that person’s email address to your list of prospects and then periodically send follow-up messages to that list.
It’s important to realise that you *will* get business from these prospects *if* you stay in contact with them. In fact, prospects need to hear from you multiple times before they actually buy: 2% of sales are made on the 1st contact. 3% of sales are made on the 2nd contact. 5% of sales are made on the 3rd contact. 10% of sales are made on the 4th contact. 80% of sales are made on the 5th-12th contact [Source: National Sales Association]
But most marketers give up after just 2 contacts – that means they’re missing 95% of potential sales! If you’re not following up, you’re leaving money on the table. Period.
Follow up is one of the most powerful skills in business situations, yet many people fail at this simple task. A person can argue their schedule is so busy that they don’t have time. This excuse does not warrant any merit. If you feel that your busy schedule is hindering your follow-ups, then you need serious evaluation of your organizational skills and time management abilities.
A typical lead nurturing programme involves a series of letters, emails, case studies, success stories, articles, events, white papers, and webcasts. If you nurture your leads before selling, you’ll see more sales-ready leads, higher close ratios, a stronger sales pipeline and a shorter sales cycle.
Compared to all the other tasks, even the least amount of time spent on follow-up will still generate MORE MONEY than the rest. The 80/20 rule applies where 20% of the actual work generates 80% of the results this is scientifically proven in everything that people do. An autoresponder is one of the best tools you can use to automate this follow-up process.
If you would like assistance with setting up an extremely effective follow up system that can pretty much be put on auto-pilot, be sure to get in touch with me.
Looking to find the best deal on internet marketing promotion, then visit www.davidbatcheloronline.com to find the best advice on internet marketing consulting for you.
