Google’s Matt Cutts serves up out the current on tag clouds and how it touches on search engine optimization. To start off, tag clouds are the visuals you see on the left or appropriate side bar of a blog website which are made up of words or tags that are in reality links to the tag pages on the website. Frequently employed tags come out bigger than those that are seldom used. Cutts said there was a time when tag clouds were so grand in blogging that a lot of bloggers used them to make the website more attractive. But according to Google, applying tag clouds may not be sound for search engine optimization.
Why won’t tag clouds be ally for search engine optimization? According to Cutts, this is because people can overdo tags. And when this happens, Google may mark your blog for keyword stuffing, a major error in search engine optimization. SEO banks on appropriate content with just the correct keyword density to accomplish dependable high page ranking.
In the place of tag clouds, Cutts urged making categories instead, a thing which he professes to do on his own blog. The cause for categories and not tag clouds is because categories organise the blog content in such a way that visitors will see posts which are of significance to them in simpler ways. With more visitors enjoying the content and visiting your web site, you can sure get a high ranking in Google.
Though not providing a definitive rule, Cutts suggested to think twice or thrice about utilizing tag clouds. If it can be avoided, then not utilizing tags is advisable. But if not, then the lesser tags can have more dependable effect.
In tag clouds, duplicate content, which you can get penalised by Google for, happens when the link created goes to the tag URL when it has the comparable content as in the post url, homepage url, and other urls you created for the post in your site. When visitors go to the tag URL, thinking the link contains something else, and get that it has the like content as the post, it’s not hard to guess that they will be defeated. A web site can easily lose visitors and slide downwards in the rankings this way.
Lesson learned? Nothing still beats excellent and original content to win the game of search engine optimization.
Here’s Matt Cutts’ instruction on tag clouds: http://www.trafficgenerationcafe.com/google-tag-clouds/.
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