To get the maximum benefit from any web marketing effort, you need to pay attention to both the advertising side AND natural search engine traffic. The first is easier to do, as there are tons of great marketing firms out there that can knock it out of the park with web advertising. However, an often overlooked area is natural search engine traffic. One of the main reasons is it is harder to build up content around each desired keyword and can encompass a lot of effort. Once this is done properly, your website will get built in traffic daily without spending a dime on it, and best of all this traffic source is long term and permanent. Article directories are an important part of this effort and should be used for maximum benefit.
Using an article directory allows users to post content related to their website, and include links in this content back to their site. The search engines love article directories and consider some of them an authority source. Ignoring this source of possible links is not a good idea. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.
To get the maximum benefit from using an article directory, you need to be able to spin your content. What is spinning? Its really very simple. It uses a computer program to help dynamically substitute sentences for one another on a random basis, while keeping the read and flow of the work the same. So you might write “The dog is brown”. If you wanted to take this and spin the content, you could easily say “The dogs fur is white” or “The dogs fur is yellow in color”. All of the sentences are saying the same thing in a slightly different way – the general content remains the same, only minor details are changed. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Of course you have to write out the alternative text that gets submitted, but then a computer program does the rest. This will give you maximum impact and protect you from getting penalized by the search engines for duplicate content submitted to article directories.
Altering the content around a main article allows someone to submit the content to many different article directorires and not have to worry that the same exact content is being submitted.
Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web.