Are Companies Running Scared of Google Voice

On one hand we have a phone industry in decline, there are networks charging a ridiculous amounts.

Then on the other end we have Google, probably one of the most intelligent companies around that give users free access to tools and earn money the clever way. But more recently Google indicated that they would be starting a new service called Google voice.

The business who have already created a cell phone, are now jumping into another niche that will leave a lot of the smaller companies scared. The free service, announced in March, allows users to unify their phone numbers, allowing them to have a single number through Google Voice that rings a call through to all their cell phones.

The service can somewhat be compared to call forwarding which usually charges people a fee to use. The best thing about the service is that you can actually add filters to the system so that depending on who is calling you, they can be diverted to a different number completely.

But do Google need to stop and think about the volume of markets that they are entering into? Some people insist that they should only concentrate on search. But I personally believe that they need to continue and develop themselves to keep search alive. Google are always using information in some form or another to improve their search results, they are trying to make them a lot more personalised and the way to do this is to launch new products to track what each and every person is doing.

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