While StumbleUpon is a popular social bookmarking website, many individuals and businesses are using it as a valuable Internet marketing tool to increase their online traffic.
StumbleUpon, owned and run by eBay, operates as both a search engine and a social bookmarking website to rate other websites, web pages, internet video clips, audio files and all sorts of images. Those who register with StumbleUpon (it’s free) can submit ratings for websites they visited.
Using StumbleUpon can assist you with increasing your website visitors. The more individuals who stumble upon your site and enjoy it, the higher your ranking climbs. A top ranking means even more traffic to your website from StumbleUpon members. StumbleUpon can be even more valuable to your website if visitors leave a short review about your site along with their rating. And we’re talking major traffic potential when you consider that StumbleUpon currently has nearly 8 million members and growing.
Website owners who use StumbleUpon have noticed an immediate increase in their website traffic. Those who track traffic methodically say StumbleUpon creates more clicks to their website than any of the other search engines. It can make a difference in their search engine ranking as well.
But the most important aspect for realizing success is having great content available on your website. It needs to be informational or educational, providing the reader with something of value. If you are selling products or services, include informational content on your website that speaks to a trend in the industry, a new finding, or current events that have a connection to your product or service. At the moment, StumbleUpon has more than 500 different topics. Use these categories to create content that meets the personal preferences and interests of StumbleUpon members.
To retain the new visitors that StumbleUpon brings to your website, add feeds, email subscriptions, contests, or special offers to your website to encourage StumbleUpon members to become long-time customers.
E-commerce websites can also benefit from StumbleUpon if it’s creatively designed or has an intriguing way of branding a product. The social aspect of StumbleUpon will enhance the exposure of your site. It’s viral marketing at its best.
StumbleUpon can also help your website gain more traffic through its buttons. You can add a button to your website and encourage your visitors to submit your content to StumbleUpon. It’s a free and easy way to spread the word about your site.
If you’re looking to enhance your website’s presence, it’s time to StumbleUpon a new marketing tool and give it a try for yourself.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.