Wag the Dog Marketing on basic steps of on site organic search engine optimization.
Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.
You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!
Good Keyword Content: Write good content about the phrases you’ve selected. Be sure to write only one article per phrase. Make sure to sprinkle your chosen keyword into the headline tags, and throughout your article using it more in the beginning and ending of the article. Think of an hour glass.
Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.
Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.
You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.
Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.
Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.
Get more information about local SEO optimization by barking at Manuel Whiteman and check out how local SEO optimization can make you the Top Dog of your industry.
