As I discussed in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the subsequent step in using blogs to become a Trusted Expert is to start your own blog.
So, how do you decide what to blog about? Well, you might blog about anything truly, but since this series is about the best way to make your online business more successful, I’d counsel that you do it about your business and your products ( niche ). Duh.
Precisely what about your business may be tougher to decide.
do some research ( you should really know from your reading / commenting phase ) and see what’s out there in your niche. Is there an opening that you might fill? Is there some information about your class that you believe is vital to get out there, and that may resonate with your Buyer Personas? Then that’s what your blog should be about.
Now here’s the list you’re going to need to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your current main website, or will it have a unique name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also need to decide what persona and feel you want your blog to have, which will influence the domain, tagline, and name you select. If you’re already adding your blog to your current site, then you are somewhat limited as to choice, as it should relate back to the first site in some way. But if your blog is the entire site, then the sky and your inspiration in the limit.
* The tagline remember that both the name and the tagline become searchable, so you need to pick them carefully to be certain that you’re indexing under the right keywords for your business.
* The name ( seems straightforward, but you will possibly spend longer coming up with this than all the rest ).
The reason why I’m informing you to take some time to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you may maintain your rankings, but you’ll lose something more unsubstantial – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it thereafter, putting a little thought and effort into it before you start will save everyone a headache and a bunch of rebranding after.
Here are the other stuff you’ll need to know when starting your own blog :
Your design. There are a large amount of software decisions out there with customizable interfaces. If you have already got a look and feel that you like for your internet site, you can tweak it and use it for your blog. Or, if youwant something a little more stand-alone, you can just use the same colors ( to connect it to your main site ) but has a completely different feel and appear. You can always go back and modify it later, so don’t stress out about this one as much. Design is much more of a learning experience, and and you will be testing elements to grasp exactly what your buyers want ( and don’t worry, we’ll get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, need to have a personality. The most successful blogs have their own unique voice that is so robust that you can almost imagine the person talking when you’re reading it. And although I’ve done posts on good grammar before, you must walk a fine line yes, use good grammar and spelling whenever it’s possible, but you can also take liberties if it suits your voice. I have used non-good grammar thingies ( see ) where it’s appropriate. But if you keep to good grammar in every other way, it will be clear that you are doing otherwise for color and humor rather than that you don’t know any better.
Above all, keep in mind that your blog is meant to be about you and your business. Don’t attempt to be something that you’re not a gigantic part about being a Trusted Expert is the fact that you are authentic.
final point on this topic… Just start a blog. I’m serious here and I highly recommend everyone have a blog that is on a topic they are passionate about and particularly if they need to be seen as an expert in that niche.
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