If you want to become successful at Internet Marketing and make serious money online you have to find a way of driving targeted traffic to your website.
So this brings me on to Pay Per Click advertising which is one of the most popular methods to drive targeted traffic to your website. In this article I am going to give a simple breakdown of exactly what it is and some useful tips to make sure you don’t end up wasting your marketing budget.
A Pay Per Click (PPC for short) campaign is where you pay a certain amount of money every time someone clicks on your adverts. There are a number of types of PPC adverts but the most common are the links (normally on the right hand side) of search engine results. For example every time you do a Google search you will see adverts on the right hand side, these are Pay Per Click adverts.
Pay Per Click ad campaigns can be very cost effective; this is because you only pay when your ad is clicked on, this means if a person has clicked on your ad they must be interested in your offer. Therefore only targeted traffic should click on your ad; but say you do get your market terribly wrong it doesn’t have to cost you a bomb because people that are not interested in your offer will not likely click on your ad so you will not spend any money.
However as with anything there is a “but”. This is because you can stand to spend more money than you make with Pay Per Click advertising; this normally happens if you target a large niche such as Home Business or Internet Marketing. If you do your click rate will become higher ($2-4 a click) as there’s a lot of competition. Therefore if your site is not a high converting one you will be charged for viewers visiting your site but then you will not get anything in return because they do not submit their details meaning you will not build a list and not make much money.
When running PPC adverts you will need to increase the effectiveness of your ads. The best method of doing this is creating a number of different ads and run them alongside each other (split testing). Then you can analyse each site and see which of the two was the highest converting, in future you will want to use the higher converting site.
Here are a number of different elements you can change around to enable you to find out which layout/desgin works best, this gives you a high converting site. Change the headline of your advert and site by making one positive and the other negative. For example; “Make Tonnes Of Money Here For Free” which is a positive headline or use “Don’t Be A Sucker And Go Anywhere Else For Internet Marketing Techniques” which is a negative headline. You can also consider changing the layout of your site, changing the style and size of font, length of text, with or without video and picture etc.
When you have found out which ads are the worst converting discard them and stick with the one you know is/are the highest converting. This will make your PPC ads cost effective as a large percentage of people that click on your ad will submit their details to you. This will build your list and inevitably make you money if you advertise to your list effectively. Keep your costs low and profits high…simple!
Another tip to making your PPC ads cost effective is by the use of Keywords. As mentioned before the more popular the keyword/niche you target the more it will cost you. Therefore when you first start out using PPC ads it’s a good idea to pick a smaller niche within your market. For example within Internet Marketing Business Opportunities the two most popular keywords “Make Money Online” and “Home Business”. A way to find out smaller niches within your industry is to type your keyword “Internet Marketing” into Google Keywords and it will give you other popular keywords that you can target.
A top tip is if you are in a Internet Marketing business such as YourNetBiz you can choose the name of one of the top performing marketers as you keyword then put a “?” after their name as your headline. For example; Joe Bloggs? Find out the REAL FACTS about internet marketing here No holds barred FREE internet marketing report….This can take some of the traffic the higher performing marketer is creating and give it to you.
Creating an ad offering something for free will be popular; it doesn’t have to be the best product in the world just something that will help the viewer. For example I am involved with mentoring Internet Marketing newbies so I offer a free 30 page report on my business and some useful tips on how to market on the internet effectively. The key to using PPC ads effectively it to test different ads against each other and find out which are the best converting.
For an Internet Marketing newbie I suggest using free methods of internet marketing such as social networking before venturing in the world of PPC because you will not have as large a marketing budget. After you have earned money from free advertising you can afford to test multiples of ads to find out which are the highest converting. After you do start using PPC ads effectively though your list can grow very quickly and you can stand to make a lot of money.
This article came from the laptop of Jonathan Pitts. Jonathan is one of the higest rated Internet Marketing Mentors in the UK and has mentored people from all over the world to create their own successful Internet Marketing business. Fed up with the Hype in the Internet Marketing Industry he has produced a Truth Report which gives the honest facts on how to Earn Money Online.
